Kale Yeah Kale Chips

Branding, Packaging, Social Media

Don’t kale my vibe

For my packaging class, we were asked to design a package that could be sold on campus. I wish there were healthier options available so I made up Kale Yeah Kale Chips. Health food branding often feels stale, and unhealthy options are so much more desirable. So, I made the theme “Explore a new way to snack” and made a Kale-Leaf Erikson mascot.

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