Kale Yeah Kale Chips
Branding, Packaging, Social Media
Don’t kale my vibe
For my packaging class, we were asked to design a package that could be sold on campus. I wish there were healthier options available so I made up Kale Yeah Kale Chips. Health food branding often feels stale, and unhealthy options are so much more desirable. So, I made the theme “Explore a new way to snack” and made a Kale-Leaf Erikson mascot.