Local Delivery Service
User Experience, User Research, Wireframing, Prototyping, Branding
Viking Food is Bellingham’s delivery service, connecting local restaurants to local customers. Their app was in need of more capabilities and more personality.
Case Study
Process
Interviews
I conducted interviews with 3 different people. Only one had experience with Viking food, and all had experience with ordering food on an app.
The Dominos tracker came up twice as an enjoyable feature. Being informed felt good, and cute pictures made it feel positive/enjoyable.
“Favorites” were a key theme, being able to quickly get to familiar favorites. If getting delivery, they want to know they will like it. Delivery is not a time to experiment.
Personas
I developed three personas based on the interviews I conducted.
Final Outcomes
